Sensibill and Freeagent collaborate to provide accounting services to SMEs


Sensibill, the only customer data platform that enriches SKU-level data specifically for the financial services industry, and FreeAgent, a cloud accounting software provider for small businesses and accountants, today announced their partnership , helping over 110,000 business customers better manage their business expenses. The two award-winning companies will help small businesses and accountants automate and organize their finances, accounting and taxes.

FreeAgent recognized that its business customers needed a simple, user-friendly alternative to manual administrative activities, such as handling receipts. These companies wanted more automation, allowing them to spend more time managing their business instead of managing back-end operations. This partnership eliminates two common problems: 1) reconciling receipts and statements continues to be time-consuming for businesses; and 2) manual organization and filing of receipts is too much effort.

Understanding the issues small businesses face in managing expenses and tracking receipts on a day-to-day basis, the two companies have teamed up to offer a more comprehensive solution. By leveraging Sensibill’s technology within the FreeAgent solution in a new feature called Auto Extract, small businesses can capture, organize and categorize their receipts, attaching them to corresponding bank transactions. This ultimately makes the receipts much easier to find and reference. By extracting data from receipts, Sensibill and FreeAgent reduce manual entry errors, providing greater visibility and accuracy behind purchases while helping alleviate the stress of tax season.

Roan Lavery, CEO and Co-Founder of FreeAgent, said, “Automation is at the heart of our business, which is why partnering with Sensibill was a natural fit. Through this partnership – which powers our new automatic extraction feature – we aim to increase customer satisfaction and engagement, while making life easier for our small business clients and accounting partners. It’s great to work alongside Sensibill to help businesses recapture their passions – without all the administrative hassle.

Danny Piangerelli, CTO of Sensibill, added, “By joining forces with FreeAgent, we are eliminating the time and money businesses traditionally spent manually entering data into cumbersome spreadsheets and systems and bulky. Instead, we provide item-level details that enable faster and better expense management. Our combined technologies allow these companies and accountants to take care of their business, anywhere, anytime. Together, we are equipping small businesses with the right tools to run their businesses more efficiently, faster and more accurately – something that has never been more important than in today’s climate.

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